Verified Valuation Range
Not a single hopeful number. A defensible range, built on comparable sales we select and review personally — active, pending, and closed.
Serving Downriver, Canton, Troy & Metro Detroit
The most expensive mistake in real estate happens before the sign goes in the yard.
Get a verified valuation range and a positioning strategy for your home — so we price to create demand, not to sit and get marked down.
Free. No listing agreement required. Takes about 60 seconds to request.
- Verified valuation range, in writing
- Comps personally selected and reviewed
- 3,000+ transactions closed as a team
An overpriced listing doesn’t just sit. It gets weaker.
A new listing gets its most serious buyer attention early — that first window is when the right buyers are watching.
Price above the market and that window passes quietly. No offers. Then the correction goes public: buyers and their agents see the cut, see the days on market, and adjust what they offer accordingly.
Buyers don’t negotiate against your price. They negotiate against your price history.
Pricing is a positioning decision, and you get to make it exactly once with full leverage. That’s why we treat it as the single most important call in the entire sale.
One report. Four answers.
The Pre-Listing Market Intelligence report is a documented analysis of your home — prepared by us, personally reviewed, in writing.
Three Proceeds Scenarios
What you’d actually walk away with at three realistic pricing positions, every cost itemized line by line. Sale price is a headline; net is the story.
Buyer Personas
Who is most likely to buy your home, what they’re comparing it against, and what they’ll pay attention to first. Positioning starts with knowing the audience.
Six-Part Marketing Plan
How the home is presented, where it’s placed, and in what order — mapped to the buyers above, not blasted everywhere and hoped for.
What does asking for more actually buy you?
Pick a pricing position and see what typically happens next — time on market, the odds of a public price cut, and how buyer attention shifts. These are typical market patterns, not a prediction for your home. The report is where your home’s specifics come in.
Pricing Position Monitor
Typical market patterns — illustrative
Typical days on market
Likelihood of a reduction cycle
Serious buyer attention at launch
Bars show relative patterns, not measurements — illustrative market tendencies, not data for any specific home.
The simulator shows the pattern. The report shows your home.
How the report gets made.
01
Comps, personally selected.
Comparable sales are judgment calls. We make them ourselves — active, pending, and closed — because the comp set decides whether every number after it means anything.
02
Analysis, systematized.
The valuation range, scenario math, and cost stack run through our analysis system, so nothing gets missed and nothing gets rounded away.
03
Reviewed personally, every time.
No report goes out without being read the way you’ll read it: line by line.
Know more. Get more. That’s the whole model.
Fair questions.
Isn’t this just a CMA with a nicer cover?
A CMA is one number and a handshake. This is a valuation range with the comps shown, three itemized proceeds scenarios, buyer personas, and a marketing plan — in writing, so you can hold us to it.
How accurate is it?
The comps are judgment calls, and we make them personally. The analysis runs through our system, which is AI-assisted, and every report is personally reviewed before it reaches you. Accuracy is the product; we don’t outsource it.
What does it cost?
Nothing. No fee, no listing agreement, no obligation.
Do I have to list with you to get it?
No. The report is yours either way. Our bet is that the difference between a real analysis and a guess speaks for itself — but that’s our bet to make, not your obligation.
I’m not selling for another year. Too early?
Earlier is better. Knowing your range and your positioning options now means every decision between here and listing day gets made with real numbers.
Price it right the first time. There is no second first impression.
A verified valuation range, three itemized scenarios, and a positioning strategy — in writing, before the sign goes in the yard.
Free · Built for your address after you book · Walked through live on a 20-minute Diagnostic Read — you keep it either way